Learn how to build the website you deserve, one week at a time.
teach a woman to fish,
she eats for a lifetime.
I work with so many women who have DIY’d their entire businesses, but get stuck on their websites. I get it. It’s an incredibly personal thing: to tell people who you are & what you do. You WANT to do it yourself! But you don’t know where to start… and paying for someone else to do it for you feels like a luxury you can’t afford.
So, I created the DIY Club. A 12 Week program that walks you through how to build a website—from concept, to format, to execution. You’ll not only learn how to navigate the Squarespace interface, but also how to organize a website and write about yourself & your business in a way that compels people to work with you.
A 12 WEEK COURSE IN WEB-BUILDING
INTRODUCINGDIY CLUB INCLUDES:
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12 virtual classes
It’s recommended to take the course week-by-week, but you’re welcome to take the curriculum (detailed below) at your own pace. You’ll have 3 months!
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Program Rollover
At the end of our program, if you're still struggling to DIY your website and want a site made by an expert, you'll get $500 off the 4 Weeks 2 Launch experience.
Meet YOUR INSTRUCTOR
MEGAN POMPETTI
WEBSITE PRO & DIY GUIDE
Hi. 👋🏻 I’m Megan, and for 12 weeks, I’ll be your digital guru. Don’t sweat—you’re in good hands. I’ve been guiding creatives and business owners through the messy process of website launching for over eight years.
My background covers all the bases, from creative agency buzz words to rural small biz and academic research. I can do it all, because I ask the right questions and listen hard to your answers.
Whether you’re trying to captivate your clientele or convey nuanced expertise, we’ll get to the heart of what you’re trying to say online. It doesn’t matter if we’re talking B2B or D2C, our goal is the same: a clear & powerful message that demands to be heard.
GET TO KNOW THE 12 WEEK SYLLABUS.
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WEEK 1) YOUR BRIEF
In our first week together, we'll make sure we have a complete understanding of what your website needs to DO. A website is more than a digital billboard — it's a tool, and everything on it should lead your visitor to take a clear action: buying, booking, or inquiring.
WEEK 2) YOUR BRAND
To create a website people want to visit, you'll need a clear brand. This means refining your visual cues, so visitors can quickly identify whether or not you're a match for their need. We'll talk about how to use colors and fonts to set the tone immediately.
WEEK 3) YOUR VOICE
This week is all about the Mission Statement, the foundation for all the copy on your site. While beautiful, a website is really about the words on the page. We'll talk about the most important elements when writing for web, and how to make sure your site sounds like YOU.
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WEEK 4) SITE ARCHITECTURE
Working from your Mission Statement, we'll make sure your website is easily navigable and covers all the bases that matter to your business, so your visitors can get exactly what they came for and browse for more details. Most sites don't need more than 5 pages!
WEEK 5) THE HOME PAGE
Your home page is THE most important page on your site. Think of it like the Table of Contents in a helpful guidebook, allowing people to quickly scan the headlines and find the information most relevant to them. That's why it's best to write your other pages first.
WEEK 6) WRITING YOUR BIO
Learn how to write about yourself in a concise and compelling way, showing off your skills & personality, so folks are excited to get to know you better and listen to your expertise. The trick? Your bio is less about you, and more about showing your visitor you understand THEM.
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WEEK 7) SQUARESPACE BASICS
We'll walk through how to navigate the Squarespace interface and begin your project by inputting all your "site styles," (aka colors & fonts) so you can move forward with a clear runway. Don't worry if Squarespace doesn't have your brand fonts, we'll cover that too!
WEEK 8) PAGE BUILDING
Now that your website is styled to match your brand, we'll jump into a blank page, adding new components & elements from scratch. This is SO much more effective than trying to build from a template, since we're addressing your needs — not the needs Squarespace thinks you have.
WEEK 9) SALES PAGES
By now, your website is built to the specifications we set in Phase 2, and you've built your whole site as intended! Now let's talk about adding new pages, so if you ever start a new program or course, you know exactly what to do to add it to your site.
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WEEK 10) DNS, SEO, & CSS
Ready for some alphabet soup? We'll talk through URLs & how to optimize your site for search engines & mobile sharing, giving you the best chance for organic discovery. We'll also chat about fixing certain quirks with code snippets that will make you feel like a pro.
WEEK 11) MEMBERSHIPS & PROTECTED CONTENT
This week, we'll work on adding digital products and discounts to your site, so you can start a membership or course of your own with paywalled content through Squarespace's Pricing Plans feature. We'll also cover more static elements like blogs and password protected pages.
WEEK 12) FUNNEL & FOLLOW-UPS
A website is like a residential house — expecting people to stumble into your living room is a big ask. That's why staying active in social spaces is so important! You need to direct them to your website, so they know where to go and follow up to stay top-of-mind.
Plus, guided modules to offer support as you go:
LEARN TO DO IT YOURSELF
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LEARN TO DO IT YOURSELF 🍎
Learn Squarespace from a pro in this 12 Week live web-building course, guiding you from concept, through copy & construction, to completion — and beyond.
